Marketing Senior Manager

• Supervision of Subordinates: Organize and supervise the activities and work of a small team of subordinates to ensure that all work within a specific area of OU-Marketing activity is carried out in an efficient and procedurally compliant manner
• Budgets and Plans: Contribute to the preparation of the OU-Marketing section budget and monitor financial performance versus the budget so that the business is aware of anticipated costs/revenues and areas of unsatisfactory performance are identified.
• Policies, Systems, Processes, & Procedures: Implement approved departmental policies, processes, procedures and instructions to subordinates and monitor their adherence so that work is carried out in a controlled manner.
• Day- to-day Operations: Supervises the day-to-day operations of OU-Marketing to ensure that work processes are implemented as designed and comply with established policies, processes and procedures.
• OU Strategy:
• Develop and implement integrated marketing plan, marketing campaigns, consumer promotions and activation to support overall brand growth and profitability.
• Manage 2 brands portfolio and product mix ensuring relevance to consumer requirements.
• Lead the development & execution of marketing strategies & plans for the brands to maximize long-term volume & profit flow and increase the long-term value of the brand.
• Conduct thorough and birds-eye view analysis of the brand KPIs and performance (Distribution / Retail audit analysis/ Sales analysis/ channel analysis)
• Ensures efficient implementation for the marketing mix.
• Plans & execute the required OU marketing budget.
• Work closely with all internal departments and external suppliers to ensure projects meet agreed timelines (for example, marketing programs, NPDs, cost optimization, packaging changes, media plans, etc.).
• Overseeing the Implementation of Marketing Plan
• Lead all the brand activities (BTL/Consumer Promotion) that supports the brand promise, vision, positioning, to achieve the overall goals of the brand.
• Leads his/her internal team towards achieving the brand targets (BM/ABM)
• Overall monitoring of the brand mix and pricing, and is the single gate way for any changes related to the brand mix.reviewing the pricing analysis/ detailed competition analysis done by team ( doing it himself / herself -if needed) .
• Manages the brand team budget and resources effective and efficient allocation within the year in order to achieve the targets
• Closely collaborates with sales team in monitoring the overall sales daily and adjusting actions as necessary.
• Closely review with the team, monthly RA analysis, Price monitor, consumer tracker and share it with Marketing Director
• Ensure that his team Lead in Demand meeting and present update on RA/SCT analysis.
• Lead with the team on SIG ( capability / execution); review brands initiatives on SIG starting from Capability to Execution and carry out full Post launch Evaluation.
• Attend Innovation review and brief Marketing Director on pipeline innovations post alignment with RBU
• Coordinate & lead with SC on SOP process, ready for sales status & ensuring delivery of goods as per plans discussed in commercial team ( new launches/ current brand performances..etc)
• Formulates the BTL( thematic consumer promotion / BTL) activities for the brand- ensuring brand positioning is maintained.. Consumer Promotions; work on Local consumer promotion plan, activities budget allocation & calendar (call for promo/ choice of item/ CPS plan/ full promo executional details/ budget)
• Handle and brief BTL agencies and Work closely with the Define BTL tactical review based on evaluation (carry out Digital Pitches/ agency choices/ contracts/ Full BTL plan / Plan Execution / Evaluation)
• Work on New launches into the marketing through developing a full marketing executional plans/ Ensure proper executional for all elements of the marketing mix
• Define consumer pricing Index vs competition and determine pricing benchmark system and local market pricing (within pricing index)
• Attending Monthly Commercial meetings with supply and demand teams for Pasta & Fats (2 meetings monthly)
• Paying Regular trade visits to the market to assess the brands’ performance and competitive landscape
• Work closely in projects’ Multifunctional teams on brands’ initiatives. Lead, Engage, involve, and inspire the different functions in the organization towards understanding the brand’s equity
• Close follow up on brand profitability – deciding on profit enhancement measures if needed (ex. Cost saving initiatives, distribution efficiencies etc.)
• Analysis of distribution check reports, leading with SMS on details, and issuing reports with clear findings & recos to all stakeholders including category
• Plan & work on implementation of department’s projects to ensure that the project cycle is completed, meeting agreed project parameters (cost budget, timelines, scope and quality), standards and objectives
• Manages and coaches his/her reportees.
• Continuous Improvement: Contribute to the identification of opportunities for continuous improvement of systems, processes and practices taking into account ‘international best practice’, improvement of business processes, cost reduction and productivity improvement.
• Reporting: Prepare reports timely and accurately to meet Savola and Marketing department requirements, policies and standards.
• Health, Safety, & Environment: Monitor the adherence to all relevant safety and environmental management procedures and controls to guarantee employee safety, legislative compliance, delivery of high quality products/service and a responsible environmental attitude.
• Related Assignments: Perform other related duties or assignments as directed.
  

• Education: Bachelor’s degree in marketing or relevant field “ Preferably MBA “
• Language: Excellent English good spoken & written
• Skills: Excellent analytical skills, ability to deal with numbers and charts , Strong communication skills, excellent project Management skills, ability to conduct impactful professional presentations,Flexibility in conducting trade visits and doing business trips inside the country and abroad
• Experience: Minimum 10 years’ experience- Preferably in FMCGs / Solid track record in brand

Solid track record in brand launch/s & brand positioning strategies.