Paid Ads Specialist

Salary: Between EGP 15,000 and EGP 25,000, depending on Experience

Location: Cairo, Egypt

Should be available to join immediately

• Solid Experience in Google Ads, Tag Manager, Google Data Studio, and Conversion Tracking
• Solid Experience in Meta Ads
• Experience in A Digital Marketing Agency is a must.

Before you apply, please make sure that you have the experience required. A technical test will be given.

Only candidates with Agency experience will be contacted.

Position Overview:

We are seeking a highly motivated and analytically minded Junior Paid Media Executive. The successful candidate will specialize in running and optimizing ads on various social media platforms including Google, Meta (Facebook & Instagram), Snapchat, TikTok, LinkedIn, and Twitter. This role will be critical in executing and optimizing our paid media campaigns, meeting campaign objectives and key performance indicators (KPIs). The Junior Paid Media Executive will report to the Paid Media Manager and collaborate closely with the wider marketing team.

Key Responsibilities:

• Campaign Execution: Assist in the execution of paid media campaigns across Google, Meta (Facebook & Instagram), Snapchat, TikTok, LinkedIn, and Twitter. This includes the setup, management, and tracking of campaigns to ensure they are delivered on time and within budget.
• Campaign Optimization: Monitor and optimize campaigns to ensure they achieve campaign objectives and KPIs. This will include A/B testing, bidding strategies, and targeting optimization.
• Performance Analysis: Regularly analyze campaign performance data and provide insightful reports to the Paid Media Manager and wider marketing team. Understand the key trends and insights from the campaign data to inform future strategy.
• Collaboration: Collaborate closely with the wider marketing team, including the content, creative, and product teams, to ensure the campaigns are fully aligned with the overall marketing strategy.
• Continuous Learning: Keep up-to-date with the latest developments in paid media, including platform updates, new features, and best practice strategies.

Qualifications:

• Bachelors degree in Marketing, Business, or a related field.
• Proven experience (1-2 years) with running and optimizing paid media campaigns, particularly on Google, Meta (Facebook & Instagram), Snapchat, TikTok, LinkedIn, and Twitter. The experience could come from internships, co-op programs, or entry-level roles.
• Solid understanding of performance marketing, conversion, and online customer acquisition.
• In-depth experience with website analytics tools (e.g., Google Analytics).
• Strong analytical skills and data-driven thinking.
• Familiarity with A/B and multivariate experiments.
• Proficiency with Excel/Google Sheets, including pivot tables, vlookups, and chart creation.
• Strong verbal and written communication skills.

Personal Characteristics:

• Attention to detail, organizational skills, and ability to manage multiple tasks simultaneously.
• Highly motivated, proactive, and willing to take on new challenges.
• Ability to work well in a fast-paced, collaborative environment.
• Strong problem-solving skills and the ability to think critically and independently.
• Passion for digital marketing and a keen desire to stay up-to-date with the latest trends and strategies.

This is an excellent opportunity for those with a years experience (or less) who are eager to fast-track their career and deepen their knowledge in paid media marketing.

Only those who sent their CV to digital (at) potensiamedia (dot) com will be considered.

Job Type: Full-time

Salary: EGP 15,000 - EGP 25,000 per month

Experience:

• Google Ads: 1 year (Required)
• Social Media Paid Ads: 1 year (Required)
• Google Data Studio Reports: 1 year (Required)
• LinkedIn Paid Ads: 1 year (Required)
• TikTok & Snapchat Ads: 1 year (Required)

Language:

• English (Required)

Job Type: Full-time

Pay: E£15,000.00 - E£25,000.00 per month

Experience:

• Google Ads: 1 year (Required)
• Social Media Ads: 1 year (Required)
• Tag Manager: 1 year (Required)
• Conversion Tracking Setup: 1 year (Required)
• Pixel Tracking: 1 year (Required)
• Google Display Network: 1 year (Required)
• Snapchat Ads: 1 year (Required)

Language:

• English (Required)