Brand Communications and DMC Lead

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Responsible for leading and implementing all digital media, retail media & digital commerce, recommends digital agenda to BU, drives digital transformation and…...

Company Profile

At Unilever you are more than your job title, you are part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us.

We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names and innovative-forward thinking brands like Ben & Jerry’s, The Dollar Shave Club and Surf.

Be part of the most successful purpose-led business in the world. Have the opportunity to see the true impact that you’re having in the work you do - every small thing counts.

Job Scope

  • Responsible for leading and implementing all digital media, retail media & digital commerce, recommends digital agenda to BU, drives digital transformation and maintains senior sponsorship, supporting and managing U-Studio resources and projects.

Roles & Responsibilities

  • Works on briefs with BU and CD, and is the single point of accountability for end-to-end execution of digital and dcom strategies and plans, delivery against KPIs, pressure-testing and reviewing decisions made by hub members (e.g., data strategy, content manager, media planning)

  • Interface between the Hub and the BU brand teams, drives Hub and dcom coordination.

  • Responsible for ensuring the business needs of the brands are communicated to cross-functional Hub team

  • Pull together the skills of this mixed team, irrespective of seniority, to first educate, and then fully enable BU teams as they transform into Data-driven Marketers and accelerate dcom performance.

  • Facilitate with senior stakeholders the creation of always-on data-driven marketing. Working with the multi-functional team to deliver:

    • Data strategies, rolling up to a single Unilever strategy for that market. (Markets will have clear 1st party data acquisition targets, with a view to driving better use of 2nd and 3rd party data for mass personalisation of their activities.)

    • Audience segmentation

    • Asset briefs to ad agencies / Content Hub

    • Media delivery via Media team and its ULTRA programmatic platform.

    • Performance campaigns, especially in collaboration with eCommerce and Media teams.

    • Campaign metrics and measurement via PDC.

  • Lead the creation and distribution of regular Unilever Data-Driven Marketing Learning – gathered from all Digital Hubs and shared across the marketing community.

  • Manages the Hub, ensuring it is populated and if full working order, including data streams on-screen from PDC, Media and other partners.

  • Own the BU dCom Strategy Inc. overseeing/coordinate transformational enablers inc. SC, R&D & new bus. models

  • Own D4C Strategy in action interventions coordinating SMEs & functions to raise the floor on all dCom capabilities

  • Own Portfolio Mgt. across dCom modalities & key customers, developing Strategy and lead identification/execution of core assortment [i.e., core expansion, profitable bundles, gifting, etc] and future facing D4E design for dCom.

  • Performance Marketing elevate holistic and iterative performance marketing planning, execution and optimization across Pureplay and Omni retail media.

  • Ensure provision of content that drives conversion to build an unparalleled online shopping experience via best-in-class.

  • Delivers local content to brands after working closely with them for strategic input during development process

  • Decides creative testing priorities, inputs on development of modular creative, ensures compliance to guidelines, and conducts creative auditing.

  • Management of Data Driven Marketing assets and optimization process: local Digital Hub and U-Studio teams to ensure best practices are adhered to, resulting in high quality and timely creation and optimisation of assets via local U-Studio resource

  • Cascading and reporting latest campaign learnings and case studies across Digital Hub Content Manager and U-Studio networks.

  • Ensuring U-Studio resources are in place as needed

  • Day to day management of content creation and optimization projects, through use of on-site U-Studio

  • Step up, support development and delivery of better Digital & Social Advertising

  • Supporting and managing U-Studio resources and projects

  • Be the leadership bridge between Digital Hub experts and U-Studio resources allocated to DDM projects

Key Competencies & Skills

  • Vision - Unilever is looking for a leader who has a vision for how Unilever can be sector-leading in needs content and advertising, and has experience in and fully understands Data Driven Marketing, Needs Content, and Digital & Social Advertising – platforms, media, technology etc.

  • Influence - A leader who is focused on the creation and optimization of content across consumer journey-driven strategy and is comfortable working with the Digital Hub team to optimize content through insights from data and analytics.

  • People Management- A leader who can oversee and manage Digital Hub & U-Studio resources to ensure that projects are delivered in the most efficient/timely/quality manner.

  • Creative quality/output - Finally, and most importantly, a hands-on leader who can take an insight/brief direct U-Studio team to create and optimize content/assets that deliver the vision to the highest quality.

  • Proven project management skills

  • Interpersonal skills

  • Relationship management skills

  • Analytical skills

  • Digital experience

  • Campaigns deployment and products launches.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.


Information :

  • Company : Unilever
  • Position : Brand Communications and DMC Lead
  • Location : 6th of October City
  • Country : EG

How to Submit an Application:

After reading and knowing the criteria and minimum requirements for qualifications that have been explained from the Brand Communications and DMC Lead job info - Unilever 6th of October City above, thus jobseekers who feel they have not met the requirements including education, age, etc. and really feel interested in the latest job vacancies Brand Communications and DMC Lead job info - Unilever 6th of October City in 28-05-2024 above, should as soon as possible complete and compile a job application file such as a job application letter, CV or curriculum vitae, FC diploma and transcripts and other supplements as described above, in order to register and take part in the admission selection for new employees in the company referred to, sent via the Next Page link below.

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Post Date : 28-05-2024