Social Media Lead

minlo | Cairo | EG

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Looking for a creative thinker with a passion for digital storytelling and community engagement. We’re looking for a talented Social Media Lead to manage our brand’s presence across platforms, drive engagement, and turn ideas into impactful content.If youre someone who lives and breathes social media trends, knows how to create thumb-stopping ideas, and can turn insights into action wed love to hear from you!

Responsibilities

Social Media Strategy and Planning:

  • Develop and manage the brand’s social media calendar aligned with the overall brand strategy.
  • Create and plan engaging posting ideas for all platforms based on core concepts and marketing objectives.
  • Schedule posts across social media platforms according to the approved plans and strategy.

Audience Engagement and Interaction:

Supervise communication with followers and audiences, ensuring consistent and professional engagement.

Monitor and manage customer reviews, ensuring timely and appropriate responses to maintain a positive brand image.

Oversee consumer interactions by responding promptly to comments, messages, and reviews across all channels.

Content Management and Platform Oversight:

  • Manage and support all social media platforms, including Facebook, Instagram, LinkedIn, email, TikTok, and others, as per the platform-specific strategy.
  • Maintain and update pages with relevant content while ensuring alignment with sentiment analysis and audience trends.

Reporting and Analytics:

  • Generate and deliver consistent reports on social media performance weekly and monthly.
  • Track and analyze content performance, sentiment, and audience feedback to provide actionable insights.

Brand & Creative Alignment:

  • Collaborate with the content and design teams to create captions and visuals that align with the brand persona and seasonal themes.
  • Ensure a consistent and cohesive brand image across all digital platforms.
  • Assist in brainstorming and creating engaging captions and ideas in collaboration with the content and design teams to align with campaigns and seasonal activities.

Qualifications

Bachelors degree in Marketing, Mass Com, or in other related fields.

From 4 to 6 years of experience in social media management, with at least 1–2 years in a supervisory role.

Digital agency background is a plus with strong understanding of eCare and community management.

Proficiency in social media tools (e.g., Hootsuite, Sprout Social) and analytics platforms.

Proven track record of delivering successful social media campaigns.

Strong writing, editing, and communication skills.

Fluent proficiency in English Language.


Information :

  • Company : minlo
  • Position : Social Media Lead
  • Location : Cairo
  • Country : EG

How to Submit an Application:

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Post Date : 2025-05-16 | Expired Date : 2025-06-15

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